02 October 2010

The Worst Climate PR Stunt Ever

The 10:10 Campaign, an advocacy effort on climate change that receives support from the UK government and is in partnership with the Guardian, released the video above yesterday.  They have since apologized for their monumental error in judgment.  Here is an excerpt from what the Guardian reported when announcing the video:
[I]t's pretty edgy, given 10:10's aim of asking people, businesses and organisations to take positive action against global warming by cutting their greenhouse gas emissions by 10% in a year, and thereby pressuring governments to act.

"Doing nothing about climate change is still a fairly common affliction, even in this day and age. What to do with those people, who are together threatening everybody's existence on this planet? Clearly we don't really think they should be blown up, that's just a joke for the mini-movie, but maybe a little amputating would be a good place to start?" jokes 10:10 founder and Age of Stupid film maker Franny Armstrong.

But why take such a risk of upsetting or alienating people, I ask her: "Because we have got about four years to stabilise global emissions and we are not anywhere near doing that. All our lives are at threat and if that's not worth jumping up and down about, I don't know what is."

"We 'killed' five people to make No Pressure – a mere blip compared to the 300,000 real people who now die each year from climate change," she adds.

Jamie Glover, the child-actor who plays the part of Philip and gets blown up, has similarly few qualms: "I was very happy to get blown up to save the world." The public reaction to the film will be fascinating . . .